WHO ARE WE?

Grassroots is an Ottawa-based design and build company who specializes in small spaces and older homes. Did we mention we’re also award winning? We deliver beautiful living spaces designed for every lifestyle and every wallet.

Grassroots is a team effort. We work closely with our clients to help set design goals that are beautiful and functional. Our designs aren’t just for photographing, but for living in- though they do make a pretty awesome picture.

We know renovating isn’t always fun, but we are!  So whether this is your first time working with a designer or you’re a seasoned vet, we strive to make you feel comfortable from start to finish. We never forget that it’s not just another job, you are inviting us into your home.

WOMEN SUPPORTING WOMEN

Advocate and support women working in the construction industry.

FAIR PAY

We pay our team fair wages.  No one can take care of your home if they don’t themselves make a living wage.

GREAT DESIGN AT ALL COSTS

Good design choices often cost the same as bad design choices. It is just a matter of knowing where to look.

HONESTY & INTEGRITY

We will not misrepresent the cost of a renovation to the best of our available knowledge. We can’t see through walls but our experience will allow us to give clients a realistic sense of what work will cost.

PASSION & QUALITY

We don’t take ourselves to seriously, but we take the work seriously! We want you to be in love with your new space.

LOCAL PARTNERSHIPS

Wherever possible, we try to support our local community. Whether buying paint, ordering countertops or furniture, we try to buy from local suppliers.

Our Team

Emma Doucet

Founder and Principal Designer

Grassroots Founder and Principal Designer, Emma Doucet opened the company in 2012. Her passion for design was born from an uncontrollable urge to constantly re-decorate everything around her. She was worried if she didn’t turn this into a profession she would bankrupt herself. Her design aesthetic aims to combine function with beauty, believing these never have to be compromises. Emma finds inspiration in bold colours, unusual patters, adventurous furniture pairings and natural materials.  

Emma’s designs are shaped by being a busy mother of three. Spaces need to be able to grow with you throughout the various stages of your life. Her design approach was informed by her work as the former Director of Consultation and Outreach for Heritage Canada. Emma brings that collaborative approach to design. Pride in a project is best when shared between all those who worked on it.

Born and raised in Ottawa, Emma’s lifelong mission is to dispel the myth that Ottawa is boring, conservative and un-stylish city, one reno at a time!

Johanna Dingwall

Project Manager

After 13 years “out East”, Johanna has moved back to her hometown of Ottawa. Her background in environmental science paired with a diploma in horticulture has given her a strong foundation in plant and earth sciences. With over a decade of experience in the landscaping and garden centre industries, she has developed a great talent for helping you get the outdoor space you want.

From super easy, low maintenance beds to fussy, full time English garden projects, there is a landscape out there to suit everyone. Often torn between a desire to spend days in her garden, and a busy life with 3 young children, Johanna knows that creating a space that is inviting & useful but not a full time job, is key.

Isa Cote

Designer

Isa completed the Interior Decorating program at Algonquin College in 2016. She has a background in fine art and a lifelong love of the creative, and brings that sensibility to her design work. She loves working with people to make the most of their spaces and has a fondness for those with quirky, unique taste and a variety of design aesthetics. Isa’s personality balances the creative with the practical, and she aims to transform each space into a beautiful and functional environment that reflects her clients’ individual vision. She is an animal lover and spends her spare time cooking with friends, doing yoga, working on creative projects or in her organic garden.

Peter Copland

Grassroots’ Make-it Happen Guy

A carpenter by trade, Peter cut his teeth on large-scale projects like the new developments in Ottawa’s south end. After tiring of the uniform approach to design, Peter began taking on smaller-scale projects for a greater creative challenge. Over the years, and after overseeing many, many home renovations across the city, Peter has become a specialist in cabinetry and custom built bookcases and storage units. Whenever possible, Peter selects materials to compliment a home’s architectural style and makes sure to craft his designs so that they give as much space as they take.

Taylor Mills

Draftsperson

Taylor attained her advanced diploma in Architectural Technology from Algonquin College of Applied Arts and Technology in 2018. Shortly after taking a celebratory, month long backpacking trip throughout 6 countries in Europe, Taylor found her home here at Grassroots as our Architectural Technologist in training. She is responsible for drafting our technical plans for permit applications, and works closely with our designers on concept drawings. Taylor often travels around the city to measure client’s homes or pick up materials, so don’t be surprised if you see her making her way through Ottawa like it’s her day-job… because it partially is!

Kate Dubois

Stylist

Kate studied Graphic Design in Winnipeg, and when life brought her to Ottawa she spent a decade as a Designer and Art Director at an Ad Agency in the city. That is, until Grassroots renovated her kitchen! We could tell she had an eye for design details, and was passionate about home decor. But when we showed up to do her post-renovation photoshoot she had her space perfectly photo-ready, we hired her on the spot. She has been styling our post-reno photoshoots ever since! She is a busy mom, an artist and painter at heart, and is always on the hunt for a new idea or look for my client’s homes.

Aimee Siu

Administrative Assistant

Aimee comes to us from the central coast of California. While attending a wedding in Ottawa, in 2018, she met her husband to be and moved to Canada in 2019. She received her degree in speech communications from Allan Hancock College, Santa Maria, California where she also worked as an admin assistant to the VP of operations for 4.5 years. While in this position, she was exposed to the construction world and knew it was the field she wanted to support. Before that, she had the opportunity to live in London, England and New York City. Since hiring Aimee, she has organized our team and refined our internal processes. In her free time, she volunteers within the community, travels whenever possible, plays volleyball and softball, and enjoys snowboarding in the wintertime. She loves Ottawa living and being able to assist clients with their design inquires.